We ran a series of Facebook and Instagram campaigns with the goal of increasing sales and revenue. A secondary goal was to increase traffic to their site with high conversion rates and time spent on site while maintaining a low bounce rate. 

 

There were four unique campaign objective types: a Conversion campaign, a Traffic campaign, a Retargeting campaign, and an Abandon Cart campaign. The conversion and traffic campaign included testing of different creatives, audiences, copy, and call-to-actions to determine the ads that would drive the best results.

 

We created dynamic landing pages that displayed the same creative assets from the ads to ensure a cohesive user journey from the ad platforms to Etat’s website. To retarget users who had visited Etat’s website after clicking on a conversion or traffic ad, we ran a series of retargeting and abandon cart ads that reengaged audiences with a higher intent to purchase. 

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Etat goes a step above to let customers know that they are more than just a brand. They are people too. People with a great sense of humor. We created an email and discount opportunity based around a unique Facebook interaction with a customer and the Etat brand.